The channel’s first ever upload was only 18 seconds long.īut, what sets YouTube Shorts apart is its ability to convert viewers into subscribers for your channel, a must-do for brands and creators. YouTube’s attempt at short-form video content isn’t a far cry from other ephemeral videos on social media, including TikTok, Instagram Reels, Instagram Stories, Snapchat Spotlight, and even Twitter Fleets and LinkedIn Stories (RIP).Īnd short-form video is no stranger to YouTube. YouTube’s VP of Product Management described the video format as “a new short-form video experience for creators and artists who want to shoot short, catchy videos using nothing but their mobile phones,” and goes on to say, “Shorts is a new way to express yourself in 15 seconds or less”. Shorts was finally released in beta-mode to 100 countries worldwide on July 12th, 2021. on March 18th, 2021, YouTube Shorts quickly surpassed 6.5 billion daily views globally. Initially launched in India on Sept 14th, 2020, and rolled out across the U.S.

The content doesn’t disappear and remains on YouTube, unlike other short-form video apps like Instagram Stories and Snapchat. Viewers of your Shorts can share, comment, like, dislike, or subscribe to your channel while viewing the video. Using YouTube’s built-in creation tools, you can capture, edit, add music from major labels (including Sony, Universal, and Warner), add animated text, control the speed of your footage, and edit together multiple 15-second video clips to create your Shorts. YouTube Shorts are short-form, vertical video content created using a smartphone and uploaded directly to YouTube from the YouTube app.

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